Intend · Step 04

WOOP Intention Builder

WOOP turns wishful thinking into action. Move through four guided prompts — Wish, Outcome, Obstacle, Plan — to set a vivid goal and build an if-then plan that dramatically increases your odds of following through.

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How it works

  1. 1Wish: name a meaningful goal for the session or day.
  2. 2Outcome: vividly imagine the best result of achieving it.
  3. 3Obstacle: identify the inner obstacle most likely to stop you.
  4. 4Plan: create an if-then plan to handle that obstacle.

Benefits

  • Converts vague wishes into concrete, actionable plans
  • Builds if-then plans proven to boost follow-through
  • Anticipates obstacles before they derail you
  • A repeatable framework for any goal

The science

WOOP is based on Gabriele Oettingen’s research on mental contrasting and implementation intentions. Pairing a vivid outcome with an if-then plan reliably outperforms positive thinking alone.

Frequently asked questions

What does WOOP stand for?

Wish, Outcome, Obstacle, Plan. It is a science-backed goal-setting method that combines mental contrasting with if-then implementation planning.

Why does WOOP work?

Imagining the obstacle (not just the goal) and pre-deciding your response with an if-then plan removes in-the-moment hesitation, which is where good intentions usually fail.

Ready to try it?

Takes just a few minutes — no signup required.

Start WOOP Intention Builder

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